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Why do I need a social media strategist?

After discussing the benefits of hiring a professional editor for your work, now it’s time to talk about how having someone to manage your social media platforms can also be incredibly beneficial to improving and promoting your work! Why does social media matter? Social media can include everything from blogging to online newsletters to Twitter…

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6 Spring Cleaning Tips for a Twitter Account

Spring is here! One of my favourite things to do during spring (aside from eating spring-like food) is spring cleaning. Over time, you begin to collect things that you thought might have been interesting or useful only to find out that it sat in the basement and forgotten about. Never to see daylight again. Twitter’s…

Template of a Social Media Policy

In the past week, I’ve had several different people ask me about how to go about creating policies, plans, and strategies related to social media and communications. I figure that if multiple people are asking me about it in the space of one week, there must be a whole lot more people wondering about it…

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New MySpace Opens Up

The “new” MySpace opened up today to the public. Funny enough, I’ve been anticipating this news for a long while. Ever since Justin Timberlake announced the redesign back in late September. I was never one for MySpace – it didn’t appeal to me and the design of the profile pages was just brutal. From what…

Which form of social media is right for you?

Facebook: Best used for connecting with friends and seeing everday photos and status updates. Can get annoying really fast when people don’t know how to use social media properly (which is about 90% of Facebook users). A good intro to social media. Twitter: Best used for connecting with partner organizations and people or groups you’d…

What is Twitter best used for?

From my Tweeting for Engagement presentation. Four of the top things that Twitter is best used for: Conversations: speaking directly with your followers and the people you follow. Social media is all about connecting with others – everyone from your friends to partner organizations to the competition – and it’s a good way to keep…

Tweeting for Engagement

I’m facilitating a workshop called Tweeting for Engagement with the fantastic Volunteer Manitoba on October 17! From their website: You have heard about it and may be using this type of social media, but are your messages generating discussion and feedback useful to your organization’s goals? We’ll look at: Briefly, how to use Twitter What…

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