Social Media Page 1 of 3

7 Free Social Media Tools for Small Businesses

Let’s face it, when it comes to managing a brand’s social media presence, it can take a lot of coordination. Brand new businesses have launched applications and services…

Vlogging: Behind the scenes of a home-based small business

I’m video blogging today! In this video, I share some behind the scenes information—two awesome things I created, plus the changing direction my business is taking (and what…

82 Social Media Tips for Lifestyle Bloggers

I’ve got a special surprise for my lifestyle blogger friends today! Over the past couple months, I’ve been hard at work putting together a couple books and a…

5 Big Mistakes Bloggers Make On Facebook

While I’ve been waiting (and waiting) for my book designers to send me the proofs for The Business of Writing & Editing, I’ve been writing a new book…

10 Tips to Create an Awesome Blog Content Calendar

Click here to get your blog editorial calendar template now >>> Last month, I got a nice long break from doing some client work. And that meant I…

Q & A: How Should You Use Twitter for Business?

Last week I was at a potluck where some of the people I was enjoying dinner with, upon learning that one of the things I do as a…

Q & A: Instagram Hashtags 101

In the last couple weeks, I’ve had a couple people tell me that they don’t *get* Instagram, and they don’t understand how to use hashtags on it. Clearly…

2 Useful Tips for Managing Social Media Better

Are you a social media manager? Or are you just trying to navigate the world of social media to promote your own small business or blog? While there’s…

I’m Not On Periscope (and that’s okay)

In case you haven’t heard, Periscope is the hot new social media platform. It’s like a combination of Instagram, SnapChat, and YouTube, all rolled into one (from what…

3 Mistakes You’re Making on Twitter & How to Fix Them: Part 2

Last week we discussed the #1 mistake people make on Twitter. Today we’re going to look at mistakes #2 and #3! The second thing that people do wrong…

3 Mistakes You’re Making on Twitter & How to Fix Them: Part 1

I love Twitter. It’s the kind of platform that speaks to me. I like that I can share a quick thought or funny moment, direct people to an…

What are social media experts doing when they aren’t creating content?

Being a social media manager is a super interesting job. You have the opportunity to became well-acquainted with awesome brands, there is constantly more to learn about the…

The Differences Between Creating and Curating Content

When managing social media and doing social media marketing, it’s important to strike a balance between creating vs. curating content. These are two very different things, but they…

Why does social media management cost so much?

Social media management can run anywhere from $500 / month to $5,000 / month and up. It can include anything from social media consulting, to putting together social…

The Art of Social Media Cross-Promoting for Clients

So you have a few different social media accounts—or you run the social media for several different clients—and you’re wondering about when you should and should not cross-promote…