Analytics

A&A3: Google Analytics in a Nutshell (Pt. 1)

Start With a Question and then Use Data to Answer that Question Alcohol & Analytics – Episode 3 Freelance Coach, Sagan Morrow, and I have met up once…

Alcohol & Analytics: Google Analytics Webinar

If you’ve ever had questions about Google Analytics, now is the time to start collecting them. In a collaboration with Sagan Morrow of SaganMorrow.com, we will be bringing an all-new,…

What Is a Bounce Rate?

One of the most confusing metrics in Google Analytics is Bounce Rate. Google defines Bounce Rate as:

Growth Hacking: Experimenting With Blog Measurements

While every organization is different, almost everyone has a blog. Blogs are used to build online credibility and trust between the brand and the end consumer. When looking…

Google Analytics Magic Script + New Spreadsheets

If you’re like me, you love(d) using Nick Mihailovski’s Google Analytics Report Automation (Magic Script) for automating your data pulls from Google Analytics. As of April 2014, Google launched an Add-On’s feature which…

Studying for the Google Analytics IQ Exam

I want to say that I successfully completed my Google Analytics Individual Qualification exam this week. It was a long time coming, I just never seem to have…