Advertising

Effective Advertising

I love a good advertisement. Two of my current favourites are the Coca-Cola Security Camera commercial, and the Recycle Everywhere: What They Become ads. These are both great ads in their own ways. The Coca-Cola commercial is sweet, fun, and relatable, and you don’t actually find out what product the commercial is promoting until the…

In the Media: The Lies Within the “I Can’t Believe It’s Not Butter” Advertising Campaign

I recently came across the new I Can’t Believe It’s Not Butter advertising campaign promoting their “Turn the Tub Around” video competition. The videos include a “cute” little song featuring the product I Can’t Believe It’s Not Butter as a “healthy” alternative to real butter. The company declares that their product has less saturated fat…

In the Media: Effective Marketing Strategies

As a health blogger, I receive a lot of food products from companies that wish to promote their products. Over the past year, different food companies have generously given me pomegranate juice, chocolate, applesauce, gum, peanut butter, tea, iced tea, soup, and more chocolate (the last three have yet to be reviewed). The reason why…

How Stories Change Our Lives

Feb. 2018 update: Please note that this article was written nearly a decade ago when I was a Rhetoric student in university. I no longer blog about these topics, but if you’re interested in learning about productivity, time management, and small business, then you might like some of my more recent blog posts! Communication theorist…

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