Advertising

Top 12 Blunders PR People Make When Reaching Out to Bloggers

A while back, after receiving yet another terrible pitch from a public relations (PR) person, I Tweeted in jest, “Next book idea: feature a bunch of emails from…

Effective Advertising

I love a good advertisement. Two of my current favourites are the Coca-Cola Security Camera commercial, and the Recycle Everywhere: What They Become ads. These are both great…

Analyzing Everyday Rhetoric: Hidden messages in logos

Being the nerd that I am, I get such a kick out of logos that contain hidden messages. Click here to read an article all about hidden messages…

Analyzing Everyday Rhetoric: The language of reduce, reuse, recycle

The boyfriend pointed out something the other day which really stuck with me. He observed that although the standard line is Reduce, Reuse, Recycle,¬†of late the slogan¬†seems to…

The Practical Guide: Toward vs. Towards

We all have those words that we use regularly but don’t really know how they’re supposed to be used. One of my sets of “problem words” is very…

Forms of Rhetoric: Spelling the American vs. Canadian way

I was recently looking through one of my favourite books, The Canadian Press Caps and Spelling 19th Edition (what? I’m a rhetorician. Naturally this would be one of…

The Practical Guide: What is a Noun?

Nouns form the solid base of a sentence. As taught in the education system, nouns are a “person, place, or thing”: they name people, places, and things so…

Analyzing Everyday Rhetoric: The Power of Fast Food and the KFC Double Down

I seem to be hearing this kind of conversation between two people everywhere, both in real life and in the blogging world: “The KFC Double Down looks disgusting.”…

The Practical Guide: The Appropriate Use and Necessity of Hyphens

When I went grocery shopping at the Forks Market last weekend, I saw a sign at the Tall Grass Prairie Bakery that read: All day old bread for…

The Practical Guide: Writing with Consistency

We do a lot of peer editing of our work in my Creative Writing class, and it is appalling just how many of my classmates’ stories are written…

In the Media: The Lies Within the “I Can’t Believe It’s Not Butter” Advertising Campaign

I recently came across the new I Can’t Believe It’s Not Butter advertising campaign promoting their “Turn the Tub Around” video competition. The videos include a “cute” little…

In the Media: Effective Marketing Strategies

As a health blogger, I receive a lot of food products from companies that wish to promote their products. Over the past year, different food companies have generously…

Affect vs. Effect; Accept vs. Except: how to use them

Affect vs. Effect My managing editor at The Uniter (hi Stacy!) mentioned earlier this week that she often stumbles over these two words when writing a piece, and…

The colon: how to use it in a sentence

A colon is a punctuation mark and, much like the comma, it works to organize sentences and break everything down for coherency purposes. Colons are most commonly used…

How Stories Change Our Lives

Communication theorist Walter Fisher created the Narrative Paradigm in direct contrast to the Rational World Paradigm. The Rational World Paradigm, rooted in the sciences, states that humans are…