Before you begin marketing your services as a freelancer, you need to know WHO you’re marketing to! And that means identifying your ideal client.

A big mistake that too many business owners make is to begin promoting themselves and their work, without considering who they’re trying to target. Without having an ideal client in mind, you can’t be strategic about the way you talk about your services, and you won’t be able to reach out to your ideal client.

Basically, if you don’t identify your ideal client, you’re probably going to REALLY struggle with marketing your business, finding work, and getting hired.

Eep!

Luckily, I’ve got a few tips here to help you out when it comes to identifying your ideal client!

freelance marketing plan

Step #1: Choose the type of freelance business you’ll have

Think about whether your business will primarily be online or offline, the types of services you’d like to offer with your business, and the industry or field you’ll be working in, for example.

Learn more about how to choose what type of business to have.

Step #2: Identify the demographics that define you and your business

Is your age, gender, or geographic location an important part of your own or your business identity, for example? Consider making a Venn diagram here, with one circle as your personal demographic identifiers and the other circle as your business demographic identifiers. Be sure to include anything that covers both in the overlapping of the circles.

Step #3: Identify the values that define you and your business

Consider philosophies, lifestyle choices, political/religious affiliations, etc. What is most important to you and your business? How do these values contribute to your personal ideologies and vision for your business?

You can make another Venn diagram for this question!

freelance marketing plan

Step #4: Brainstorm who would most benefit from the type of services you offer

Once you know what type of freelance services you’ll offer, you need to look into what type of individual, business, or organization would most benefit from that particular set of services? Dig as deep as you can right now (you can even set the timer for 5 or 10 minutes and create a list of as many specific types of businesses as you can think of that would directly benefit from having your unique services).

Step #5: Make a list of some of the people you’ve worked with in the past or had good relationships with

Listing out the people’s names (or business names) will enable you to best see commonalities—which we’ll get to in the next question. For now, just list out everyone you can think of who you’ve worked with in the past… and, most importantly, who you’ve ENJOYED working with and had good relationships with.

Step #6: Identify what those people have in common (with each other and with you)

Now it’s time to connect the dots! For all of those people who you used to work with—in particular the people you MOST enjoyed working with—what do they have in common with each other? What do they have in common with YOU? What are some characteristics that you see repeating themselves in all the people/businesses that you’ve most enjoyed working with over the years?

freelance marketing plan

Step #7: Create a list of the people you would most love to work with

This time, list out your list of ideal people to work with.Before you can even BEGIN marketing your business, you need to know WHO you're marketing yourself to! That way, you'll be able to be much more targeted and strategic with your marketing and your pitches. Not sure how to go about identifying your ideal client? No problem: in this blog post, you'll get a step-by-step guide on how to identify your ideal client...

It’s okay to dream big here and get really specific on names (e.g. Oprah)—OR to think in broader terms (e.g. new authors trying to publish science fiction novels).

The idea behind this step is that you have the opportunity to just explore ideas and think outside the box. You can compare your answers to this question with your answers to the above questions, and see if they align nicely. This exercise will enable you to more clearly articulate to yourself the type of people you want to work with.

Upon completing the seven steps outlined here, you should have a very clear idea of who your ideal client is that you’ll be targeting!

Ideal Client Profile Worksheet…

Psst… inside the Set Yourself Up For Freelancing Success e-course, we have an ideal client profile worksheet! The ideal client profile worksheet will help you identify who your ideal client is and how to actually connect with them in meaningful ways.

Click HERE to grab that ideal client profile worksheet when you enroll in Set Yourself Up For Freelancing Success.

What’s next, after identifying your ideal client?

After you’ve identified your ideal client, your next steps include: Learn what you need to know for identifying your ideal client in this step-by-step guide! Plus, find out what identifying your ideal client MATTERS for every type of business. Click on over to get the scoop now...

  1. Creating and fine-tuning your brand’s voice
  2. Identifying the right marketing techniques for YOU and your unique business
  3. Creating a comprehensive strategy for each marketing technique in a way that feels good to you (sleaze-free!)
  4. Actively pitching your services to potential clients
  5. Having a plan in place for retaining existing clients and maintaining healthy, positive relationships with your clients

We get into ALL of that in great detail inside the Set Yourself Up For Freelancing Success e-course. You won’t want to miss out!

Click HERE to learn more about the freelancer course.

How do you feel now about identifying your ideal client? Share in the comments section below!